The route of a major new road race for Sheffield can today be revealed.

The Asda Foundation Sheffield 10K – which takes place on Sunday 30 October – will start in Arundel Gate in the heart of the city and take runners on a journey along Charter Row and along Ecclesall Road, before skirting the edges of pretty Endcliffe Park.

It continues along Riverdale Road, along Endcliffe Vale Road, close to the Botanical Gardens, then travels down Brocco Bank and back to what is set to be an exhilarating city centre finish.

Runners can explore the route further and sign up at http://www.runforall.com/10k/sheffield/

The new Asda Foundation Sheffield 10K is being organised by Run For All, the not-for-profit company behind the popular annual Yorkshire Half Marathon-Sheffield, working in partnership with Sheffield City Council.

Charlie Tatman, Run For All Event Manager, said: “We’re very excited to be able to announce the route of this much-anticipated new event. It’s a new challenge for the city and the region, with a fantastic city centre start and finish.

“We already know from the half marathon, just how amazing the support in Sheffield is. Now people have the chance to be able to experience that at the Sheffield 10K on Sunday 30 October.”

Councillor Mary Lea, cabinet member for culture, parks and leisure at Sheffield City Council said: “We are thrilled to announce this fantastic new route for our 10k road race. We know from the half marathon that starting and finishing in the city centre and taking in Ecclesall Road will draw in great crowds that are sure to motivate our runners and create an electric atmosphere on the day. This route once again demonstrates Sheffield’s credentials as The Outdoor City, a place where you can you experience big city life and the great outdoors within such close proximity.

“Sheffield is a very active city, with a long sporting history and I’m confident that this will be another popular event on our sporting calendar that will attract runners old and new who will hopefully inspire others to follow in their footsteps. And with a free for all family-fun route after the main race, those who are inspired can have a go and take that first step to leading healthier, more active lifestyles.”

The Sheffield 10K is the latest addition to the hugely successful Asda Foundation 10K series, which includes runs in Leeds, York, Lincoln, Burnley, Nottingham, Bury and Hull.

The series is organised by Run For All, part of the legacy of the late Jane Tomlinson, who raised nearly £2m for charity by tackling a string of endurance challenges despite being diagnosed with incurable cancer.

Welcoming the new event, Asda Foundation Senior Manager Julie Ward, said: “The 10K Series continues to go from strength to strength. Sheffield is a city of great sporting tradition and the run on October 30 will be a fitting finale to the 2016 series.”

For more details and to enter go to http://www.runforall.com/10k/sheffield/