A scheme which aims to make Sheffield the most physically active city in the UK by 2020 has won the most prestigious accolade in the health, fitness and physical activity sector.
Activity Sheffield’s “Miracle Cure” project is a city-wide approach to increasing physical activity levels. It aims to overcome barriers to activity, enable people to reach their potential and make a positive difference to their health.
At the Ukactive Flame Awards, held at Telford International Centre and attended by more than 850 people from across the sector, Miracle Cure won the “Healthy Partnerships” award for its successful work.
Steve Ward, Ukactive executive director, said: “After months of detailed assessments of each entrant, the winners have finally been rewarded with their Flame Awards.
“The assessment process has been established as exceptionally rigorous, and this year it was even tougher, so all the winners should be very proud of what they have achieved.”
Councillor Isobel Bowler, cabinet member for neighbourhoods at Sheffield City Council, said: “I would like to congratulate the Activity Sheffield team and all their wide-reaching partners for coming away with this award, which is very much deserved after all the hard work they have put in.
“If physical activity were a drug, it really would be billed as a miracle cure. And that’s why it’s so important to encourage people to become more physically active, and put all the right facilities in place to enable them to do so.
“Here in Sheffield we are leading the way nationally in sport and healthy living, with fantastic schemes such as our partnerships with The FA and the National Centre for Sport and Exercise Medicine. This award is another sign of that excellence that we have here in our city.”
More than 5,000 people have already signed up to take part in Miracle Cure, with many of them saying they are now feeling healthier, making new friends and enjoying the benefits of being more physically active.
Sessions and opportunities to get active – many which are free or low cost – are available all over the city and include activities as varied as athletics, dance, aerobics, Tai Chi and football.
Participants can self-refer to the Miracle Cure project, or can also be referred by health professionals. It is marketed across GP surgeries, shops, council venues and community facilities in Sheffield.