Monday 13 April 2015

Details have been announced for this year’s Cliffhanger festival in Sheffield – and it’s set to return bigger and better than ever.

The event, which will this year be named the Reward Health Cliffhanger due to a new sponsorship partner, is organised by Sheffield City Council in conjunction with Heason Events.

Reward Health Cliffhanger, now in its ninth year, is set to take place again this year in Millhouses Park, off Abbeydale Road, on the weekend of Saturday July 11 and Sunday July 12.

Paul Billington, director of Culture, Sport and Leisure at Sheffield City Council, said: “People come to Sheffield from across the UK each year for Cliffhanger, an action-packed weekend which perfectly showcases Sheffield’s excellence as the UK’s premier Outdoor City.

“The festival is about inspiring people to test their limits, to try new activities and enjoy the great outdoors, all set within the stunning landscape of Millhouses Park.

“2015 is developing into a bumper year for Sheffield’s status as an Outdoor City, with nationally and internationally renowned events such as the Climbing Works International Masters, the Sheffield Adventure Film Festival, the Steel City Downhill, the International Adventure Conference and the European Outdoor Summit.”

As well as have-a-go activities, the Reward Health Cliffhanger will be packed with demonstrations – everything from caving and biking to fell-running, orienteering, free running and scuba diving.

There will be an orienteering course, trail races and demonstrations, including free activities such as golf, bowling, climbing, power kiting and water play.

One of the highlights of the festival will undoubtedly be the British Bouldering Championships, which will take place on a purpose-built temporary climbing wall.

Sheffield-based Reward Health provides insurance cover for active and healthy people. The organisation will also build its own event village within the festival providing fun activities and offers for families visiting the show.

Reward Health Director Chris Downham said: “As a proud Sheffield resident I have been coming down to Cliffhanger with my family for the last few years and I love to see families embracing a healthy outdoor life.

“The opportunity to support such an amazing event was perfect for us as the values of Cliffhanger are exactly in line with ours at Reward Health.”

Reward Health Cliffhanger will also play host to sports retailer Decathlon, which will build a mini store in the park, along with a multitude of other retailers, specialists, clubs, charities and health providers, as well as an eclectic range of unusual caterers to stop visitors from going hungry.

Sheffield is the ideal location for this annual festival of the outdoors, as proven when last year it was revealed as the UK’s foremost Outdoor City.

A study, carried out by the Sport Industry Research Centre at Sheffield Hallam University, proved that Sheffield has the highest household spend on outdoor equipment in the country, and more than 200 outdoor equipment businesses.

The study found that outdoor recreation in Sheffield generates more than £53m in economic output a year, in addition to engaging people in outdoor activity and generating significant health benefits.

It also revealed that Sheffield’s passion for the outdoors generates a higher than average expenditure on trips and outdoor gear, with total consumer spending on the outdoors estimated at being around £93m a year.

An online survey carried out as part of the research found that the best thing about living in Sheffield is that it is the “best of both worlds” – a combination of urban living and access to the outdoors.

A huge 66 per cent of people in Sheffield take part in outdoor recreation overall – more than six per cent above the national average of 59 per cent.  An audit showed that in terms of participation rates and economic importance, Sheffield is synonymous with climbing, cycling, walking and running.

In addition to being the centre of UK climbing, with more than 10,000 Sheffield-based climbers and the highest number of climbing businesses compared to neighbouring major UK cities, Sheffield has more than 1,200 members in the Sheffield Ramblers and 26 running clubs, has a strong fell running scene, is nationally renowned for mountain biking and is home to the country’s only city centre mountain biking facility, at Parkwood Springs.

Anyone interested in exhibiting at Reward Health Cliffhanger, or sponsorship opportunities, should email info@cliff-hanger.co.uk for further details as soon as possible.

Tickets for adults cost £6, and accompanied children aged under 16 will be admitted free.

For more information about Reward Health Cliffhanger 2015 visit www.cliff-hanger.co.uk