Wednesday 3 December 2014

Fly-tipping has reduced by a third on council estates in the East of Sheffield following an educational campaign about waste disposal.

The Council’s Housing and Neighbourhood Service launched the scheme to try and clean up fly-tipping hot spots.

Using the Keep Britain Tidy, Love Where You Live Campaign, the Estate Services Team targeted estates including Margate, Carwood, Lower Wincobank, Lopham, Wensley and Greenland.

They organised clean-up days and estate walkabouts, distributed posters, factsheets and leaflets about rubbish disposal, carried out home visits and employed a Waste Support Officer to follow up work on illegal fly-tipping.

The number of fly-tipping incidents on council estates in the East area dropped from 230 in September to 151 in October.

Three tenants in Burngreave and two in Tinsley have admitted dumping waste and signed declarations not to do it again.

Officers have collected evidence of fly-tipping and worked with Environmental Protection where action can’t be taken under tenancy conditions but can under the law.

Councillor Harry Harpham, Cabinet Member for Homes and Neighbourhoods, said: “We have listened to our customers and staff who have told us they were frustrated with the same recurring hotspots and wanted to tackle the problem.

“We wanted to encourage people to love where they live and take pride in their estate, something that I think we have started to achieve.

“We remain committed to this and the work has already had very positive results. It has also saved the Council money with less trips to the tip, less officer time to remove fly-tipping and less rubbish in landfill.

“I would like to thank our customers and local Tenants and Residents Associations for their contributions and support.”

The campaign will now be rolled out to other estates in the East, including Verdon, and Central areas of Sheffield, starting at Lansdowne.

Other partners involved in the project include Veolia, Police Community Support Officers, Amey and Streets Ahead.