13 February 2017

Sheffield has once again been recognized on a national level for providing an “entertaining, safe and enjoyable night out.”

Sheffield Business Improvement District (BID) Police Sergeant Matthew Burdett and Richard Eyre, of Sheffield City Council, have been presented with the formal accreditation, which means the flag will keep flying over Sheffield’s Peace Gardens for another year.

Purple Flag is a town and city centre award – similar to the Blue Flag award for beaches – which aims to raise the standard and broaden the appeal of town and city centres between 5pm and 5am.

Sergeant Burdett, who leads the Purple Flag accreditation process for the city, said: “The assessors came to see us in December and they were impressed with what they saw. They said Sheffield was an excellent example of close partnership working.

“All the organisations and volunteers involved put a great deal of time and effort into making Sheffield a great place to be both day and night and this has resulted in the prestigious status yet again. Thanks to everyone who helped us keep the flag flying.”

Areas awarded the Purple Flag are recognised for providing a vibrant and diverse mix of dining, entertainment and culture while promoting the safety and wellbeing of visitors and local residents.

Councillor Mary Lea, cabinet member for culture, sport and leisure at Sheffield City Council, said: “It’s great to see Sheffield receiving this award, and our night-time entertainment offer being recognised on a national level.

“With our varied selection of bars and restaurants, as well as a thriving theatre district and huge array of cultural attractions, we in Sheffield really are leading the way when it comes to providing an eclectic mix of places to eat, drink, relax and have fun.

“I hope that Sheffield city centre will continue to go from strength to strength, with the imminent opening of the new Light leisure and entertainment complex and the creation of the New Retail Quarter.”

The Purple Flag programme is managed by the Association of Town and City Management (ATCM) which works alongside a partnership of key stakeholder groups backed by Government, police and businesses, as well as the UK sponsors Diageo Great Britain.

In Sheffield the partners involved in the work include Sheffield Business Improvement District (BID), South Yorkshire Police, Sheffield City Council, Sheffield City Centre Residents Action Group, South Yorkshire Fire and Rescue, U-Night and Sheffield City Centre Retailers Group.