Issued on behalf of NSPCC and Sheffield Safeguarding Children Board                                                                                                                                                                   22 May 2017

Today (Monday 22 May) the NSPCC and Sheffield Safeguarding Children Board will launch It’s Not Okay, a year-long campaign  to tackle child sexual abuse and exploitation.

The aim of the campaign will be to educate children, parents and the wider public about abuse and exploitation, and to improve cross-organisational working in the fight against sexual offences committed against children.

The launch, at the NSPCC service centre in Sheffield city centre, will provide a sample of some of the work being planned in the city for the coming 12 months.

The launch event will include the Forum Theatre performance of It’s Not Okay, a production devised to explore themes of abuse and exploitation with younger secondary school children. 

Jonathan Taylor, a social media and online safety consultant, will also talk to the audience about the risks of online grooming and exploitation, and George, a survivor of sexual abuse, will talk of his personal experiences through abuse and recovery.

Jane Haywood, Independent Chair of Sheffield Safeguarding Children Board said: “This campaign goes to the heart of our work to prevent child sexual exploitation and abuse.

“It’s Not Okay, builds on our partnership work with colleagues from Sheffield City Council, South Yorkshire Police, health and the voluntary sector to help make sure that children, young people and parents are able to recognise the signs and indicators of child sexual exploitation , as well as raise awareness of the issue with people of all ages across the city, helping to protect future generations. ”