Children visiting Sheffield city centre on Saturday will be the first people to get to meet new anti-littering mascot, Phil the Bin.

The larger than life, friendly character will be making his debut appearance in Tudor Square with the Streets Ahead roadshow bus as part of the Children’s festival.

Phil the Bin is part of the Sheffield Stainless campaign, which was launched earlier this year to encourage people to take pride in the city and not drop their litter,

Children and their families will be able meet Phil the Bin and learn all about how to keep Sheffield Stainless and do their bit to help their home city by using the litter bins and recycling.

Cllr Jack Scott, Cabinet Member for Environment, Recycling and Streetscene, said:

“We are delighted to be able to launch this initiative working across the city to encourage everyone to take pride in their city and to dispose of their litter responsibly.

“On Saturday, children will be able to colour pictures of Phil the Bin and meet him. They can also learn about why they shouldn’t drop litter and what effect it has on their community if they do.”

Streets Ahead Street cleaning Manager Sara Bradley said:

“Phil the Bin is looking forward to coming along on Saturday to meet children at the festival so if you are in town on Saturday, pop by and say hello.”

Later in the day Phil will make an appearance at Peace in the Park, the community arts festival at the Ponderosa Park in Netherthorpe.

Streets Ahead has also provided the Peace in the Park organisers with free litter picking equipment, signs encouraging recycling and will collect all their waste after the event, free of charge.

Sharrow Festival on June 21 has been offered the same assistance.

Over the coming months, Phil the Bin will also be visiting schools and community events across the city to help educate and encourage people to take littering seriously and to use the bins provided.

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