NEW SWEDISH FASHION BRANDS SET FOR HEART OF THE CITY II

Sheffield’s Heart of The City II scheme is hotting up with the announcement of two new Swedish stores taking significant units in the development.

Monki and Weekday have both signed up to Heart of The City II this week, becoming the first retail tenants within the Council’s £470m transformative city centre scheme.

The announcements are set to spark further excitement in the retail industry as businesses are drawn to the scheme’s compelling mix of retail, residential and office space, which are set to create 7,000 direct and indirect jobs and spark £3.7bn of economic activity by 2030.

The new stores are to be located on the ground floor of Grosvenor House – the new flagship office for HSBC, with customer entrances situated on Pinstone Street. Both shops are expected to open their doors to the public in November, ahead of the busy Christmas period.

Monki’s Antwerp store

Councillor Julie Dore, leader of Sheffield City Council, said:

“Heart of The City II is a truly innovative scheme  that will transform our city centre. It will bring a vibrant mix of new brands, local businesses, makers and creators and high-quality new homes and businesses.

“Both Monki and Weekday are bold new brands that will bring new life into our city, and will give further confidence to the retail market.”

Monki is a storytelling brand offering great fashion at a competitive price, aiming to be kind to the world and empowering the young women in it.

Jennie Dahlin Hansson, Managing Director of Monki, said:

“Sheffield is a city full of young, creative people and we can’t wait to open our first store there and share the full Monki experience.”

Weekday is a fashion and denim brand influenced by youth culture and street style. Dedicated to encouraging self-confidence and self-expression, the brand inspires through a combination of creativity and cultural understanding. It reflects on issues such as sexism, gender equality, current events and popular culture.

Daniel Herrmann, Managing Director of Weekday, added:

“We have had great success in London and are now thrilled to be opening our first store in northern England, enabling more customers to experience our brand.

“Sheffield is the home to a vibrant creative scene, and we look forward to meeting this great community.”

Weekday in Luxenbourg

Councillor Mazher Iqbal, Cabinet Member for Business and Investment at Sheffield City Council, said:

“We are delighted to have secured the first of the scheme’s retailers in Monki and Weekday. They are both completely new brands to the city and will offer our shoppers more variety and choice.

“The announcement really showcases what the Heart of The City II scheme is all about – a modern and sophisticated district where people can work, live, shop and visit.

“We are expecting further exciting announcements which reflect our ongoing ambition for this to be the country’s most  transformative and ambitious city centre development which places the council as the developer and shows other cities that their centres can be vibrant places bustling with retail, residential and leisure opportunities.

Jocelyn Holmes, Senior Leasing Manager at Queensberry, said:

“Monki and Weekday have really bought into the vision for the city centre and see it as the perfect location to expand their brands. Sheffield will be home to the first Monki in Yorkshire and the first Weekday outside of London, which is a real coup.”

Heart of the City II has real momentum. As well as the completion of Grosvenor House, construction is now getting underway on nearby Blocks B and C of the masterplan, while plans for a residential development called Kangaroo Works were recently submitted to the local planning authority.

Proposals for the wider scheme include more modern workspaces, premium shops, urban homes, restaurants and cafes, stylish hotels and relaxing public spaces.

NOTES TO EDITORS

About Heart of the City II

Heart of the City II is a Sheffield City Council scheme, with Queensberry as its key delivery partner, it is not just a retail scheme, but a mixed-use, vibrant quarter right at the heart of the city and synonymous with everything the city is trying to achieve.

The scheme builds on the hugely successful original Heart of the City project that kick-started the regeneration of Sheffield city centre. The new mixed-use scheme will comprise of high-quality retail, Grade A offices, hotel and residential developments, restaurants and cafés, leisure destinations, parking and stunning public realm.

Located at the very core of the city centre, it will bind together the old and the new, keeping the existing street patterns and quirky historic buildings but adding in striking new architecture and unique outdoor spaces. Rooted in the city’s unique character, Heart of the City will provide a new home for Sheffield’s cultural, commercial and creative trailblazers.

It also creates a central development which can act as a catalyst for other areas of the city, including the development of HS2, the creation of new neighbourhoods at Kelham and Neepsend, the Castlegate Kickstart programme and the two world-leading Universities.

About Queensberry

Queensberry is a market leader in property development and investment. They deliver award-winning mixed-use developments to their partners and strong returns to co-investors.

Queensberry puts design first and understands the importance of a creative design approach with complex urban environments. Their mission is to rekindle civic pride through the developments they build and refurbish, while being sympathetic to the existing urban fabric.