A Sheffield student has been announced as the winner of a competition to redesign the signs welcoming people to the city.

Kane Green, who is studying at Sheffield City College, impressed judges of the ‘Love Where You Live’ Campaign Signage Competition organised by the Streets Ahead project.

His design including the slogan, ‘Stainless Sheffield – Keep it Clean’, will now be used on signs on the main routes into Sheffield as well as across the city.

On Monday (3 March) Kane, 17, was presented with a £500 prize by Rob Allen, Business Director at Amey and Councillor Jack Scott, Cabinet Member for the Environment, Recycling and Streetscene.

All entrants were also praised for their hard work and professional designs.

Councillor Jack Scott, Cabinet Member for Environment, Recycling and Streetscene, said:

“I would like to congratulate Kane on his hard work and for winning the signage competition. The standard of entrants was really high and shows how much creativity our city’s young people have.

Kane’s winning entry conveys a clear message that those who live and work in Sheffield or who are just visiting can all play an important role in keeping our streets clean and litter free.

Litter can give neighbourhoods a bad appearance, which is why we are taking tougher enforcement action. This campaign and the winning sign that we will now place around the city will help to educate and remind everyone about the importance of disposing of litter properly.”

Darren Butt, Streetscene Manager for the Streets Ahead contractor Amey, said:

“Our team works hard to keep Sheffield clean, collecting nearly 600 tonnes of litter every month. Hopefully these signs will make people stop and think and place their litter in the bin.”

Julie Byrne, Principal of Sheffield City College who hosted the event said:

“Sheffield College has a close working relationship with the Streets Ahead project so I was pleased to be involved.

I was really impressed by the quality and standard of entries and delighted for Kane.  I loved his design and I’m sure that it will have a positive impact on the important campaign to keep our great city of Sheffield clean.”

The signs are just the first step in a campaign to reduce litter on Sheffield’s streets by 30 per cent by 2017.