Friday 18 September

Nearly a quarter of a million people visited Sheffield’s seaside this year making it the biggest summer fair yet.

Sheffield by the Seaside was such a hit it was extended by three days due to popular demand.

The Helter Skelters rides, traditional boat swings, paddling in the fountains, dancing to the disco and the huge sandpit all added to the holiday atmosphere that filled the Peace Gardens this summer.

Not only was the event continually packed, the success extended to surrounding businesses who were able to benefit from the thousands it drew in.

Cllr Julie Dore, Leader of Sheffield City Council said: “We are delighted that Sheffield by the Seaside was a massive success, and not just because of the amount of visitors, and the fantastic atmosphere, but the impact it had on retailers around the centre.

“We would like to say a big thank you to everyone involved. It was fantastic to see the seaside thriving despite the unpredictable weather.”

The Cancer Research UK shop opposite the Peace Gardens said that they doubled their sales last month, helped by the popularity of the fair.

Nicki Embleton, Cancer Research UK spokesperson for Sheffield said: “We had lots of eager new customers coming into our shop, and even snapping up towels and beachwear so they could enjoy an impromptu visit to the seaside, all helping us raise even more money to beat cancer sooner. And they were also able to pick up our free information leaflet on how to enjoy the sun safely.”

After such an exciting August, watch out for the next big event in the city centre ‘Out of this World’.

Out of this World is a spooky sci-fi festival that will fill the town centre with magic, mystery and horror on Sunday 25 October from 11am – 6pm.

Regular updates on the festival are available on the Out of This World Facebook page, at www.facebook.com/outofthisworldsheffield

ENDS