Businesses are lining up to support Sheffield’s growing reputation as The Outdoor City with the message: “It pays to be outdoors.”

In 2014 an independent study, carried out by the Sport Industry Research Centre at Sheffield Hallam University, found that outdoor recreation in Sheffield generates more than £53m in economic output a year.

There are more than 1500 full time equivalent (FTE) jobs created because of outdoor businesses in Sheffield and an additional 2647 outdoor volunteers in the city; equivalent to 700 extra FTE’s.

Sheffield’s own Buffalo Systems is one of The Outdoor City’s original outdoor brands… read more