5 October 2015

A grassy area of an urban part of Sheffield will benefit from a colourful transformation as it is turned into a wildflower site, thanks to a generous seed donation from the Grow Wild Project, which is supported by the Big Lottery Fund and led by Royal Botanic Gardens, Kew.

Streets Ahead, who maintain the grass verges across Sheffield, is working with Sheffield 20s and 30s Walking Group and Sheffield and Rotherham Wildlife Trust. Together they have sowed the donated seeds which will turn the area of grassland on Shrewsbury Road into a spectacle of colourful flowers and an attractive area for wildlife.

The seeds, which are a mixture of native annuals and perennials, have already been sowed on the site and over the next year the flowers will prosper, improving year on year. As the flowers flourish not only will they brighten up an urban area, but they will also encourage pollination.

To complement the wildflowers, insect homes have also been put on the site and it is hoped that these will encourage creatures to visit the striking flowers.
Jenny Naranjo from the Sheffield 20s and 30s Walking Group, said: “We love the outdoors and our members are very passionate about wildlife and countryside. I think Grow Wild is an amazing project! I hope many groups like us have been inspired by it and have had the chance to transform a piece of their local area. Thank you so much to the Sheffield and Rotherham Wildlife Trust and Streets Ahead for helping us to achieve this.”
Cllr Terry Fox, Cabinet Member for Environment and Transport, said: “We are delighted to be working with these great organisations in improving and creating attractive wildlife areas across the city. I am delighted that this is taking place in my own ward and this area of the park is being made even more attractive.

“This is something that we are planning to roll out across the city and to create more wildlife meadows in the greenest city in the UK.”

Darren Butt, Streets Ahead’s Operational Director, said: “This is a great opportunity to improve the area on Shrewsbury Road and trial wildflower planting to see how it could also benefit other areas of the city. The seeds have been donated to the Sheffield 20s and 30s Walking Group as part of the Grow Wild Project, which is a fantastic project and something that we’re really pleased we can get involved in. We’re working collaboratively with the walking group and the Sheffield and Rotherham Wildlife Trust to offer more from the Streets Ahead project.”

Nicky Rivers from the Sheffield and Rotherham Wildlife Trust added: “The seeds have been sowed on the site and the area may look a little plain at the moment, but we’re looking forward to watching them mature and seeing how they benefit the area. We are asking the public to please refrain from walking on the site so that we can give the seeds the very best chance of survival.”

For more information on the Sheffield 20s and 30s Walking Group, please visit www.sheffieldwalkinggroup.org.uk