Sunday 18 January 2015

One of the most iconic events in sport, The World Snooker Championship, is to remain in Sheffield until 2017.

The tournament, the richest and most prestigious in snooker, was first staged at the Crucible in 1977 so 2017 will mark its 40th anniversary in Sheffield.

The event is worth over £5 million to the city based on a combination of direct economic impact and extensive media profile in the UK, Europe and the Far East, with a total audience of 285 million viewers.
Sheffield has fought off competition from a host of major international cities looking to take the blue riband event out of its traditional home.

The new deal, announced by World Snooker Limited and Sheffield City Council, will the see the Crucible Theatre, with its unique and electric atmosphere, remaining as the dramatic centre-stage.

The deal also includes a new International Trade partnership which will see the city promoting itself to Investors and future International students at over 17 events on the World Snooker Tour held outside of the UK.

Councillor Julie Dore, Leader of Sheffield City Council said: “We are delighted to keep the World Championship in Sheffield. It’s very important to Sheffield because for those two weeks it puts the city right in the spotlight not just nationally but internationally. This deal shows that Sheffield has real ambition. We are determined to use this partnership with World Snooker to grow their audiences and open up new global business opportunities for the city.”

Barry Hearn, Chairman of World Snooker said: “Snooker fans and players alike will be thrilled to hear this news as Sheffield and the Crucible are such an integral part of the history of the World Championship. Many thousands of people make snooker’s greatest pilgrimage each year to witness the intense and magical ambience that the Crucible generates.

“Many of snooker’s great names have lifted the famous trophy at the Crucible, including Steve Davis, Stephen Hendry, Ronnie O’Sullivan and the reigning champion Mark Selby.

“It’s marvellous to have the continued support of Sheffield City Council and to take the agreement up to the 40th anniversary and hopefully beyond!”

The 2015 World Championship runs from 18 April to 4 May. Tickets for certain sessions are still available – for details see www.worldsnooker.com/tickets

Ends

Notes for editors:
About World Snooker Championship
• The World Snooker Championship is one of the most iconic events in sport. First staged in 1927, it is the biggest, richest and most prestigious tournament in snooker. It is part of the fabric of sport in Britain, equivalent to Wimbledon in tennis and golf’s Open Championship.
• For the players, it is a 17- day test of skill, nerve and determination. Only the very best have lifted the coveted trophy.
• World Champions include Joe Davis, Stephen Hendry, John Parrott, John Higgins and the current World Champion Ronnie O’Sullivan.
• Each year thousands of fans make the pilgrimage to the world famous Crucible Theatre in Sheffield to see the action live. Having hosted the event since 1977, The Crucible with a has become synonymous with the tournament and is renowned amongst snooker followers around the World.
• Broadcast for over 850 hours, reaching in excess of 285 million viewers in 80 countries and territories around the Globe. The event is covered by over 120 journalists worldwide creating thousands of articles in papers, magazines, internet and social media sites.
• For more information visit www.worldsnooker.com