22 March 2017
Bradfield Brewery, based in north Sheffield, has unveiled a special beer in celebration of the Tour de Yorkshire cycle race which will finish at Fox Valley in Stocksbridge on Sunday 30 April.
The team at the brewery have come up with the bike-themed tipple “Farmers Push Iron” in the build-up to the big event, which will see the eyes of the cycling world focused on north Sheffield and on the area’s notorious hill climbs.
The family-run brewery is based on a working farm in Bradfield, just a few minutes from the route of the Tour de Yorkshire’s final day which will test the cyclists with four tough hill climbs including the Cote de Wigtwizzle and Cote de Ewden Heights.
The race will finish at the Fox Valley shopping centre after the 194 km ride from Bradford. It’s already been billed as one of the toughest stages on the professional circuit this year.
Thousands of amateur cyclists will also take part in in the Maserati Tour de Yorkshire Ride which will start and finish at Fox Valley on the final day of the three-day race.
John Gill from Bradfield Brewery said: “The Tour de Yorkshire coming to our corner of the county really is something special to celebrate and we’ll definitely be raising a glass of Farmers Push Iron to the cyclists as they take on our beautiful part of South Yorkshire and tackle some of Sheffield’s notorious seven hills.
“It was fantastic to have the Tour de France Grande Départ here in 2014 so to have this level of cycling event back in the area is fantastic for the region.”
The team at Fox Valley are working with community groups, the parish council and other local stakeholders to make the event a real celebration for everyone in the area.
Annabel Plumtree, centre manager at Fox Valley, said: “Bradfield’s special Farmers Push Iron is a great way to celebrate Yorkshire’s biggest bike race.
“There are lots of fantastic events and artwork planned along the route and everyone is really getting excited now for the big event on 30 April.”
Push Iron will be available at pubs along the route of the Tour de Yorkshire as well as in bottles and mini kegs at the Brewery shop in Bradfield.